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The Best Copywriter in Internet Marketing is somewhere on this page...The best copywriter in Internet marketing is on this page...find that copywriter and you can put a rocket up your copywriting skills and your sales - through their tips, newsletters, blogs and courses (and by hiring them!). If you're wondering about the importance of learning to write copy, then check out what Dan Kennedy has to say: Gary Bencivenga Bob Bly
John Carlton Ray Edwards
Michel Fortin |
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 Gary Bencivenga Gary broke into direct marketing working with Hall-of-Fame copywriters John Caples at BBDO and later David Ogilvy at Ogilvy & Mather. At the outset of his career Gary was anything but a whiz copywriter, but through persistence and the tutelage of top copywriters he learnt how to systematically beat even the strongest controls. After his stints with John Caples and David Oglivy, Gary's copywriting was polished by a series of tough-as-sandpaper copy chiefs and razor-sharp clients, including Ted Nicholas and Max Sackheim, who taught him their campaign-tested strategies for beating control packages and space ads. Gary is known for his non-hype style that has literally out-pulled every other copywriter in the business. In head-to-head competition against the best copy talent in America, Gary's winning percentage has remained, over many years, above 80%. (In other words, in actual orders and cash generated, his work has won more than eight out of every ten times he has been tested against other top copywriting talent). For several major mailers, over many years, he has never lost a split-run test against the strongest copywriting competition in America. For most of his career, Gary worked exclusively on a fee-plus-royalty basis (tied to results), and was, for decades, one of the highest-paid copywriters in the world. He is now semi-retired and does not accept any new clients.Now semi-retired, Gary has gathered together the most powerful techniques to use in headlines, offers, formats, copy and design of direct response advertising, from thousands of split-run tests. You'll find the summary of his 38 years of copywriting collection summarized - for free - in in his Bencivenga Bullets. Gary also released 2000 DVDs of the Gary Bencivenga's 7 Master Secrets of Wealth Creation for Marketers and Copywriters to mark his retirement. |
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 Bob Bly Bob Bly developed an interest in writing as a college newspaper journalist while studying for his B.S in Engineering at the University of Rochester. Following graduation in 1979, Bob spent a year as marketing communications writer for Westinghouse Defense, then moved to Koch Engineering as advertising manager. Bored with corporate life Bob struck out on his own as a freelance copywriter. Ever since then - for over 25 years - Bob has written winning promotions for top clients like Boardroom, IBM, Intuit, Swiss Bank, Nortel Networks, and dozens of other companies. He has presented marketing, sales, and writing seminars for such groups as the American Marketing Association and taught business-to-business copywriting and technical writing at New York University. Bob is the author of over 50 books and his articles have appeared in numerous publications such
as DM News, Writer's Digest and Cosmopolitan. He has been a regular speaker at seminars, appeared on
TV, and writes a blog and monthly email newsletter. |
Classic: The Copywriter's Handbook E-Books: |
 John Carlton "Almost every top marketer you've ever heard of has sought out my advice or tried to hire me..." A naively optimistic protester in the age of Nixon and Vietnam, John Carlton wearied of idealism and hot headed argument, and discovered the power of defusing anger through Dale Carnegie’s “How To Win Friends and Influence People”. John carried his kick ass rebellious streak through stints as newspaper cartoonist,lead guitarist, corporate executive spy and a deep-sea angler. Then he started his career as a freelance copywriter, when there were ZERO teachers available. But John lucked in, scoring work with Jay Abraham around the time he started to offer more structured teaching. In the late 80's he lucked in again, teaming with Gary Halbert to write copy and to co-produce regular seminars when demand for copywriting teachers was on the up. John's irreverent pen has for over 25 years churned out million dollar producing ads for almost every product and service including corporate and entrepreneurial websites, fundraisers, precious metals, diets, self-help products, real estate brokers, financial advice newsletters and exclusive marketing seminars. He ranks with other big names of Direct Response Marketing such as Gary Halbert, Dan Kennedy, Jay Abraham and Ted Nicholas. John lives in Southern California. John professes to getting a buzz from teaching. He occasionally holds a 2-day "License To Steal" seminar that sells out at $5000 a seat and he also sells a three tiered online copywriting package that includes his "Kick-Ass Copywriting Secrets of a Marketing Rebel" and swipe files. His students can get the inside running on ads like the infamous "one-legged golfer" ad that scandalized the staid golf magazines and freaked out pro golfers online (but sold a ton of product for many years). John's Big Damn Blog and his weekly newsletters all ripple his stand-and-deliver, take no prisoners style. |
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 Ray Edwards Ray started working in commercial radio when 14 years old. He spent 25 years in radio and became vice-president of regional radio station that early on started using the Internet as part of its promotional mix. Despite his love of radio Ray left, as he saw that the business was on the way out, but not before his copywriting sideline was bringing the same amount as his VP salary. Once he started writing copy full-time his income exploded. An obvious talent for writing copy for online sales copy and direct sales websites, landed him in string of Internet marketing heavyweights including , Frank Kern, Alex Mandossian, Joel Comm, Jeff Walker and , Brad Callen, Kirt Christensen, as well as Mark Victor Hansen and Jack Canfield. His impressive copyfile includes radio commercials, TV commercials, direct mail pieces, , brochures, training manuals, corporate policy and procedures, web site copy, and email marketing campaigns. Ray is a frequent speaker at seminars Internet marketing,such as Armand Morin's Big Seminar, as well seminars on promotion and copywriting. for professionals in those fields. Ray's articles appear in trade journals,as well as web publications, and he has published one book. The Raydal Copywriting Protege Program is Ray's online course for learning to write killer copy. Ray has a personal coaching service that accepts new members periodically, but you can join his membershipsite to get access to a wealth of Ray's material on copywriting, or catch his comments on his blog |
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 Michel Fortin Michel Fortin has been online since 1983 when he began using pre-Internet bulletin board services (BBS). Michel lived in the introverted shadow of his father 's rejection of him because of a physical disability, and became bankrupt after a luckless early career attempt at sales. He worked for a hair transplant surgeon before quitting to become a self-employed freelance copywriter, writing copy primarily for the cosmetic surgery niche. From 1992 he added web design to his package, put up his own website, before eventually registering "The Success Doctor, Inc." (and later his first domain at SuccessDoctor.com) , on August 17 1997. Michel's expertise at writing sales letters, direct mail packages and infomercials and saw him become copywriter for the infamous Traffic Secrets by John Reese (which sold over a $1.08 million within hours of its launch) and for many top internet marketers including Yanik Silver, Jay Abraham, and Armand Morin. He's designed many sites, owns several businesses and often speaks at seminars. Michel uses critiques done for REAL, paying clients on VIDEO, as well as add samples, templates, and
resources for copywriting instruction on his membership site The Copy Doctor. Members also get in-depth
articles revealing hardcore tips and breakthrough strategies that he doesn't reveal anywhere else. His clients include:
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"David Garfinkel is a treasury of inside secrets about direct response marketing. The information he
presents flows directly from his mind to your bank account."
In the early 80s, under the mentorship of Mike Johnson, David worked as journalist at New York-based McGraw-Hill Magazine, Housing, before moving to their World News bureau in Chicago. Then He was San Francisco Bureau Chief of McGraw-Hill until 1985, when he left McGraw Hill to start his own company, Overnight Marketing. Overnight Marketing specializes in direct marketing for entrepreneurial businesses. In his company, David is a marketing consultant and master copywriter, and has worked with businesses in 81 different industries. Among his client list are IBM, United Airlines, Pacific Bell, Time-Life Books and MCI, although now most of David's clients are smaller businesses. David's copy has gained praise from people like Jay Conrad Levinson. One of his sales letters for a Phoenix travel agency was directly responsible for earning the agency "$5 million in new annual (recurring) business". David has extended his skills to writing about and teaching copywriting. His Money-Making Copywriting Course is the only recommended and endorsed course of the National Mail Order Association. He is also co-author of Effective Sales Management and Guerrilla Marketing for the Imaging Industry. And in his course, "Killer Copy Tactics", David has included one of his sales letters that sold over $130,000 in software for a small business owned by just one person. While he doesn't claim to be the best copywriter in the world, David does claim to be the world's best TEACHER of copywriting and you can purchase his copywriting teaching expertise through his Break Through Copywriting Course David's marketing expertise sees him in great demand in USA Today, Home Office Computing, The Wall Street Journal, Fast Company, and many trade journals, magazines, and newspapers all over the United States. David is also co-author with Jim Edwards of eBook Secrets Exposed: How to Make Massive Amounts of Money in Record Time With Your Own eBook (whether you wrote it or not!)". You can catch up with David's copywriting teaching thoughts on his blog: world-copywriting-institute. |
Courses Killer Copy Tactics |
 Dan Lok When 14 year old Dan Lok arrived in Canada from Korea,in 1990, he didn't speak one word of English. He later dropped out of college to work as a grocery bagger, before transforming himself into an Internet marketing multi-millionaire. By the age of 19 years Dan was writing ads and sales letters, within a short time establishing a clientele in over thirty-nine different industries six-figure annual income, and selling over $25 million dollars of products and services through his websites, e-mail, direct mail, and retail. Dan will tell you that finding an (unnamed mentor) and getting to know Internet experts like Michael Campbell opened the door to his meteoric success. Dan admits that by 2004 he thought he knew it all. And - in what he calls "one huge mistake" stopped buying ebooks, stopped listening in on teleseminars, and made very few purchases to continue his online education. He also moved away from list-building, and started trying too many new things - all leading to a sagging bottom line. In 2005 he returned to his strengths of email marketing, list building systems, and idea generation and mentoring. As an in-demand Internet marketing mentor Dan provides one-to-one mentoring for selected clients (you must be already making money online) because he loves teaching. Dan has authored several ebooks including Forbidden Psychological Tactics and Turn Words Into Cash as well as the print copy The Art Of War For The New Millennium, an update of Sun Tzu's widely read business book. His website websiteconversionexpert.com contains a range of Dan's products and hosts his Insiders' membership club. Because he dislikes travel,Dan doesn't appear at many seminars, but still gets his marketing message out through his blog Dan's Rant and his free newsletter. |
Ebook: Forbidden Psychological
Tactics Book: |
 Clayton Makepeace Clayton Makepeace dropped out of high school in 1968 to work to his mother pay bills and in 1973 dropped out of college 1973, figuring education was pointless, when he discovered that the college dean earned less than he did. After tours of duty in TV Clayton Makepeace landed his first job as a copywriter in 1975. In 1979 he struck out alone as a freelance copywriter and by 1982 his income reached 6 figures. Since 1996 he’s earned as much as $20,000 per day … $650,000 in a single month … and well over $2 million per year. Three years after amicable divorce, in 1993 Clayton married "The Redhead", Wendy who was top marketing director at Phillips Publishing. Now Clayton and Wendy work together from their base in North Carolina, raising their 2 children and sharing a passion for Harleys and life. Clayton loves every minute of his work and regularly barrels through 18 hour days. When he's on a copywriting project, he pours every ounce of energy into it. He writes at express speed everything that passes through his mind– every reason why the prospect should buy … every proof element … every corny little turn of phrase, churning out as many as 64 pages for a 24 page self-mailer...everything – ends up on paper. Over his career, Clayton has produced gold for countless online and offline entrepreneurs and business owners. Try to book him and you join a queue years long. Clayton's found though, that helping others is more rewarding than merely making money. Has helped seven young copywriters to millions of dollars in royalties and has created the Profit Center to help business owners, marketing execs, copywriters and graphic designers. He markets a number of digital courses including HOW TO BUILD A SIX-FIGURE COPYWRITING BUSINESS. In 2007 he launched The Total Packagemembership site and e-zine, a must for anyone serious about effective marketing. |
Copywritng Courses Double Your Profits in 12 Months or Less, EasyWriters Marketing Club How to Build a Six-Figure Copywriting Business How to Challenge a Strong Control and Kick it to the Curb Steal These Secrets |
 Lorrie Morgan-Ferrero Lorrie Morgan-Ferrero, President of Red Hot Copy is one of the most sought after copywriting experts in America. She has over 25 years under her belt as a freelance writer and journalist. In 1999 she discovered how to write advertising copy completely by accident and has gone on to master the craft. Her top shelf list of copywriting clients includes Mark Victor Hansen of Chicken Soup for the Soul fame, legendary motivational speaker Les Brown and Alexandria Brown, the Ezine Queen, Kim Castle of Brand U and speaker trainer, Tom Antion among many others. In 2004 Lorrie's copy for one speaking seminar generated $31,497 in just 6 days. A direct descendent of Ralph Waldo Emerson, Lorrie is one of only 4 female marketers listed on the Internet Marketing Index. Earlier this year, she founded Copy Campus, an online copywriting school created to train others in the skill of marketing their own businesses through powerful copy. |
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Yanik Silver see Websites for details |
