Use the Taguchi Method to Optimize Website Click-Throughs and Conversions to Sales

The Taguchi Method provides a way for you to change a number of elements on a web page or landing page and analyze which layout provides the best readership, click-throughs and conversions to sale. Taguchi testing was introduced to Internet marketing by David Bullock, and a handful of top flight Internet marketers use it (like Perry Marshall).

For those who want to understand it and hone their websites, Bob Bly, copy writer and writer on technical subjects for lay readers, bought out a book on the Taguchi method in 2008.

Featured experts:              Bob Bly                David Bullock

Bob Bly  

Bob is a top flight copywriter who specializes in B2B copy and writing on technical subjects. Because Taguchi can be a topic that makes people's eyeballs spin Bob has written the Taguchi Testing Handbook to put this top line landing page optimization method within the reach of mere mortals. See Copywriters for more details om Bob.

Book:

Taguchi Testing Handbook

David Bullock  

In 2004, David Bullock left the safety of the corporate world with nothing but a workable business philosophy and became a business owner. A trained engineer, he had moved into sales for 7 years for a multi-national where he grafted for the skills that would see him turn around a a floundeirng sales terroity into an award winning $103,840,000 p.a. ka-ching machine. In the process David discovered Adwords and mastered the intracacies of the Taguchi method. Now a business advisor and faculty member of Ken McCarthy's The System, you can thank David for introducing the Taguchi method to tne internet marketing industry.

When David works with with companies big and small he usually that there are three critical components missing in most businesses:Cost Reduction Systems, Profit Increasing Systems and Business Efficiency Systems. His guarantee is that he can "look" into your business, maximize the resources that you already have and make you money -- without spending additional money on advertising or promotion. Using the Taguchi tools that David recommends (and has helped to improve) you can optimize your landing page capture and conversion rates.

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